Kano Based Investigation on Preference of Young People in Selecting Campus Buses’ Additional Features

In order to optimize the public transportation system within a campus and reduce the use of private motor vehicles, buses on a campus in Lampung, Indonesia, need to improve their services by adding attractive features, especially for students. However, the addition of these features needs to be tailored to student preferences to be effective in meeting their needs as bus passengers. This study employs the Kano method to investigate students' tendencies towards eight features to be added to campus buses. From the survey and interview process conducted, it was found that only two features were considered attractive by participants, while the rest were categorized as indifferent. Ranking these features into a priority list will aid in the bus service improvement process by identifying which features are most important to add and which ones are unnecessary.