Recognizing the limited understanding of China’s modernization among foreign audiences, Chinese university students undertook a 20-week experiment in international communication using self-media videos. They curated a selection of representative videos and documentaries showcasing China’s modernization and development, disseminating them to global netizens via social media platforms. Data analysis revealed that foreign netizens appreciated the intuitive, succinct, and lucid nature of the short self-media videos. They felt they gained an intuitive understanding of China’s modernization and expressed interest in visiting China to learn the Chinese language and witness the country’s rapid development firsthand, recognizing its potential to enhance their career prospects. The self-media communication experiment yielded favorable outcomes, notably enhancing college students’ English writing proficiency through online interactions with netizens and fostering stronger cross-cultural communication skills. Article visualizations:
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Tao et al. (2024) studied this question.
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