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The aim of this research is to investigate the impact of financial behavior and experience on the financial literacy of university students. The study employs a primary approach to data collection utilizing questionnaires. The targeted population consists of students from various universities in Pakistan, with a sample size of 250 students chosen through random sampling. Regression analysis reveals a positive and statistically significant relationship between financial behavior, financial experience, and financial literacy (p > 0.05). The conclusion drawn from the analysis suggests that enhancing financial behavior and providing practical financial experience can positively influence the financial literacy of university students. These findings have implications for educational institutions and policymakers, highlighting the importance of integrating financial education into university curricula to equip students with essential financial skills for navigating the complexities of modern financial systems.
Raza et al. (Thu,) studied this question.