Patterns of Psychosocial Dynamic Factors Surrounding Suicide Notes on Facebook Platforms: A Netnographic Approach

Studies have shown that suicide-related discourse on social media is increasing. This study explored the patterns of psychosocial impact of Facebook communities in mitigating suicidal behaviors. This netnographic study content analyzed five cases of suicide notes shared on Facebook platforms. Participants were observed within relevant Facebook groups, and data were collected through direct participation and mining of messages and suicide notes. Findings revealed five themes: (i). emotional expression; (ii). triggers and contributing factors; (iii) desire for help and support; (iv). patterns of suicidal expression; and (v) patterns and dynamics of intervention. The role of empathy and the alleviation of grief in suicide prevention were shown. The study emphasized the integration of e-intervention programs with supportive online communities, with more research on the netnography approach to suicidal notes and behaviors on social media.