Research on the Development Direction and Countermeasures of Civil Aviation Ticketing Offices

With the popularization of electronic tickets and the development of information technology, aviation e-commerce has rapidly developed. The marketization of civil aviation in China has made agents no longer limited by the original ticket management and terminal maintenance. In order to pursue greater marginal profits, various sales prices and measures have spread through the network, and sales channels are becoming more and more diversified. The forms of air ticket sales are also diverse. Based on the analysis of the advantages and disadvantages of online platform sales and traditional ticket office store sales under e-commerce, the author believes that ticket offices can develop towards joint tourism integration and upgrading, and provide diversified services according to their own situation.