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This is a Quantitative Study study.

The Effect of Online Promotion on the Decision to Purchase Airline Tickets with the Digital Era as a Mediating Variable in E-Ticketing Applications

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Quantitative analysis shows online promotions affect airline ticket decisions, emphasizing digital era's role.

Influencer marketing and social media promotions significantly drive purchasing decisions.
Findings indicate that the digital era enhances consumer trust and engagement.
All five promotional strategies positively impacted consumer behavior when purchasing tickets.
Integrated digital marketing strategies are essential for airlines to adapt to consumer trends.

Nissa et al. (2025) studied this question.

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