What type of study is this?

This is a Literature Review study (also classified as: Observational).

September 10, 2025Open Access

Analysis of Effective Promotion Strategies in Online Transportation Companies Impacting Their Use

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Qualitative analysis of promotional strategies affecting user engagement in online transportation services, suggesting integrated planning.

Digital promotional strategies significantly increase user numbers in online transportation services.
The analysis revealed that fare discounts and referral programs led to heightened consumer usage.
A qualitative descriptive approach was used based on a literature review and observations of apps.
Aggressive promotion may harm profitability, highlighting a need for balanced loyalty strategies.

Alfadillah et al. (2025) studied this question.

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Qualitative analysis of promotional strategies affecting user engagement in online transportation services, suggesting integrated planning.