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September 10, 2025Indonesian Journal of Sustainability Accounting and ManagementOpen Access

The Effect of Technology Acceptance, Electronic Words of Mouth, and Trust on Airlines Ticket Purchase Decision

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Authors

ROReni Dian OctavianiInstitute of Transportation and Logistic Trisakti ARAisyah RahmawatiDiponegoro University UJUndang JujuUniversitas Pasundan

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Implication

Observational analysis shows that technology acceptance and electronic word of mouth influence purchasing decisions, highlighting the role of trust as a mediator.

Key Points

Online purchase decisions are significantly influenced by technology acceptance factors and electronic word of mouth.
Trust serves as a crucial mediator in the relationships between UTAUT variables, electronic word of mouth, and purchase decisions.
The study employed structural equation modeling to analyze data collected from 253 respondents in Indonesia.
Findings suggest that airline companies can enhance strategies by understanding these factors impacting online consumer behavior.

Cite This Study

Octaviani et al. (2024) studied this question.

synapsesocial.com/papers/68c1e08354b1d3bfb60fd5e3 https://doi.org/10.28992/ijsam.v8i2.993

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Implication

Observational analysis shows that technology acceptance and electronic word of mouth influence purchasing decisions, highlighting the role of trust as a mediator.

The Effect of Technology Acceptance, Electronic Words of Mouth, and Trust on Airlines Ticket Purchase Decision

Discussion

Member takes

Implication

Key Points

Cite This Study

The Effect of Technology Acceptance, Electronic Words of Mouth, and Trust on Airlines Ticket Purchase Decision

Discussion

Member takes

Implication

Key Points

Cite This Study

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