Answers are grounded in this paper and cite their sources.
Purpose Given the increasing significance of reverse channels in business-to-business markets, there is a need to establish a comprehensive understanding of issues related to reverse channel. The authors conduct a literature review to address the following questions: To what extent has theoretical development progressed in reverse channel research? What potential directions exist for future research in this domain? How can we enhance our understanding of research on reverse channels?
No takes yet. Share an insight, caveat, or question.
Gao et al. (2024) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: