With millions of people tuning into social media platforms, tech giants have turned their users into datacenters. Almost no attention is given to how the underlying algorithms of software and applications on users' screens try to manipulate their thoughts and actions. Since people spend so much of their time glued to their screens, it is crucial to analyze social media algorithms to understand their impact on one's life. Some people even use these platforms to scale businesses by increasing user demands. This article aims at understanding the overview of different social networking algorithms and learn the numerous techniques used to gain profits. It also provides a basis on how marketers and businesses can utilize algorithmic properties and develop networking models for their products to reach more targeted clients. It examines the algorithms to understand the users' consumption for the benefit of influencers and sellers. This work also examines the ways in which renewable energy (RE) sources can be forecasted using these techniques.
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Bale et al. (2024) studied this question.
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