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October 9, 2025

Bridging Sustainable Tourism and Digital Mobility: Insights From Tourist Payment Behavior at Ngurah Rai International AIrport, Bali

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Authors

ISI Gede Gian SaputraIAI Nyoman Sukma AridaISI Nyoman Sunarta

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Overview

Mixed-methods analysis of tourists’ payment behaviors shows WTP is influenced by environmental awareness and service quality.

Key Points

  • Moderate to high Ability to Pay among tourists, but WTP varies significantly with perceptions of affordability and service quality.
  • Tourists valuing environmental consciousness are more willing to pay higher rates for eco-friendly transport options.
  • Focus group discussions with stakeholders highlighted the need for digital platforms within sustainable tourism frameworks.
  • Policy recommendations include incentives for sustainable transport operators and dynamic pricing that reflects environmental impacts.

Cite This Study

Saputra et al. (2025) studied this question.

synapsesocial.com/papers/68e70da790569dd607ee5a9dhttps://doi.org/10.33649/ictc.v1i1.576
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Also Consider

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  4. 4Implications of International Tourist Levy Policy on Sustainable Tourism in Bali2025
  5. 5Investigation of Tourist Satisfaction with the Public Transporation in Bali2024 · 1 citations