Sports mega event legacy: a proposed measurement of Brazil 2014 FIFA World CupTM Arenas

Introduction: Measuring the legacies of mega sporting events has been the subject of constant research, but few studies investigate the effects of post-event legacies longitudinally. Therefore, seeking to measure the legacy of the 2014 FIFA World Cup Brazil™ represents a timely gap in the field of science. Proposed questions: “Is it possible to measure the legacy of brazilian arenas?” “Are there parameters and indicators capable of measuring the legacy of brazilian arenas?” and “Could sports make it possible to measure the legacy of arenas by providing their own numbers and information?”. Method and approach: Essays are formal, dialectical, and analytical scientific works that are theoretically based and lead to conclusions. The approach used here can be defined as the organized presentation of the studies conducted and the original conclusions reached. Results and Discussion: Qualitative parameters: definition of legacy, sport mega event, type of legacy, competition, period, database for comparison, gross or net legacy. Quantitative indicators: financial results, average attendance, average ticket, occupancy rate, sportive usage and real estate appreciation. Conclusion: The critical analysis conducted in this study developed qualitative parameters and quantitative indicators capable of measuring the legacies of the 2014 FIFA World Cup Brazil™ venues, using figures produced by the sport itself. It is hoped that these parameters and indicators can be tested and applied to World Cup venues in Brazil, serving as a validated protocol for measuring legacies, thus contributing to the management of sport and society.