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October 9, 2025South Asian Journal of Social Studies and EconomicsOpen Access

The Influence of Digital Loans, E-Commerce Marketing, and Business Location on MSME Performance in Malang City toward Indonesia Emas 2045

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Authors

GGGunawan GunawanFRFajar RamadhaniMNMauzia Inggit Ningdiah

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Overview

Quantitative analysis reveals e-commerce marketing and business location improve msmE performance, suggesting strategic focus.

Key Points

  • E-commerce marketing and business location significantly enhance msme performance, while digital financing does not.
  • Findings indicate e-commerce marketing's t-value is 2.770 and business location's t-value is 5.582, impacting performance positively.
  • Quantitative research involved 200 msme participants in malang city, utilizing SmartPLS for data analysis and hypothesis testing.
  • Combining e-commerce marketing and strategic location can strengthen msme competitiveness, pointing to essential factors for success.

Cite This Study

Gunawan et al. (2025) studied this question.

synapsesocial.com/papers/68e70db290569dd607ee62e2https://doi.org/10.9734/sajsse/2025/v22i101175
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Digital Marketing, Entrepreneurial Orientation, and Business Capital on the Financial Performance of MSMEs in Indonesia2024 · 1 citations
  2. 2The Effect of Business Strategy on the Performance of MSMEs in Malang City2024
  3. 3Do Financial Access, Digitalization Adoption, Innovation, and Market Orientation Influence Business Performance of Micro-Small Enterprises?2024 · 1 citations
  4. 4Digitalization and financial access: the key to the financial performance of MSME’s2025
  5. 5The Role of Digital Marketing Capabilities and MSME Performance in Investment Decisions2025