Developing a weighted model to measure knowledge diffusion in a tourism destination network

Efficient knowledge transfer enhances tourism destination competitiveness. Multiple factors, however, affect knowledge transfer, making it a complex process to quantify. To address this complexity, we developed a quantitative tool by integrating a diffusion model with the major antecedents of knowledge transfer identified in the knowledge management literature. We applied this model in the Western Australian tourism industry and demonstrated its practicality. The proposed model provides a quantitative tool for destination management organizations to monitor, assess and improve the efficiency of knowledge diffusion within their tourism destinations. Such improved knowledge diffusion is critical in strengthening a destination's innovative capabilities and competitiveness.