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The essential features and basic concepts of retail marketing are explored in depth in this extensive research work.New retail formats in India, the state of the Indian retail industry, the difficulties encountered by organized retail sectors, and the solutions implemented by these businesses are all subjects that this article intends to investigate and examine.Along with analyzing and discussing the expansion of retail marketplaces in ASEAN nations, this research study aims to comprehend and analyze a range of consumer patterns inside these economies.It goes on to discuss the possibilities and threats facing the Indian retail industry as well as retail marketing management.Additionally, the article aims to explore and examine many aspects of retail marketing, offering insights into the intricacies and dynamics of the retail business.
Ayush Roneld (Mon,) studied this question.