Research On the Social Attributes and Marketing Strategies of Movies in The New Media Age

With the advent of new media, a movie is no longer just an artistic form of expression, but has become a medium to meet people's social needs. This article will explore the social attributes of movies in the context of new media, including the socialization of movie theaters, the societal value of movie topics, and the community aggregation of movie audiences. The article will analyze the impact of these phenomena on movie marketing strategies, and reflect on potential dangers and problems that may arise from these social attributes of movies, in order to provide guidance and ideas for the healthy development of the movie industry in the context of new media.