Review of Regional Utility Brand Research

Regional public brand is one of the important contents of the brand of agricultural products. Currently, China actively builds regional public brand of agricultural products, which injects new vitality into agricultural development and rural revitalization. By searching and sorting out the literature about regional public brands in the knowledge network, this paper sorts out the relevant literature based on the logic of the main body of brand construction, the value of regional public brands and the actual role of regional public brands. The aim is to sort out the current research status of regional public brand from the aspects other than marketing, so as to dig deeper the future research direction of regional public brand.