This research explores the significance of technopreneurs in driving economic growth and prosperity for nations.By investigating the factors influencing the adoption of mobile applications, the study aims to leverage technology to enhance the prospects of success within the business community.The Technology Acceptance Model (TAM) is employed to assess the acceptance of mobile application systems, with perceived ease of use, enjoyment, and usefulness as the influencing factors.The study focuses on the impact of mobile applications on business activities in various regions of Indonesia, utilizing the Sales function of the Marketplace mobile application.The research method employed is smart PLS, and the data from 404 respondents across different regions in Indonesia are analyzed.The study's findings reveal the positive and significant influence of perceived usefulness, perceived pleasure, and perceived ease of use as independent variables on the acceptance of mobile applications for business support.Therefore, all four variables, including perceived usefulness, perceived ease of use, perceived enjoyment, and acceptance of IT, are crucial for the successful adoption of mobile applications in the Fashion Sector's marketplace.
No takes yet. Share an insight, caveat, or question.
A 2024 study studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: