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he issues of quality management in sports have special significance today. Back in 2017, the country declared a decade of sports, and there is very positive statistics of involvement in sports and physical culture. However, the structure of sports itself, which has developed in the post-Soviet space, remains illogical and cannot fully meet the needs of society in modern services. The article aims to search the most effective mechanisms for managing sports activities based on the theoretical developments of strategic management. Methodologically, the article is based on logical justification, comparison, deduction of forms and methods of management present in management theory and strategic management. As a result of the conducted research, we believe that the most important components can be: individually formed mission of a sport or educational organization, individually selected balanced scorecard indicators of efficiency. The parallels presented during the research — from kindergarten to university, taking into account the involvement in sports today, respond to the mass demand for health care. This is why the issue of strategic sports management should remain on the agenda.
Gorbatenko et al. (Sat,) studied this question.