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This study assesses how watching TV dramas affects women's awareness of feminism in Lahore, Pakistan. Information is gathered through the online survey method (n=200) from female students of various public and private universities in Lahore. The study analyzes the impact of demographic factors, including age, education level, maternal education, and employment status, on young women's beliefs about traditional gender roles and their inclination toward feminism. The results of the study lend credence to the idea that feminist ideals—represented in television dramas and mothers' employment status—influence children's views on gender roles (H1 & H4). In addition, the findings indicate that education plays a significant role in forming feminist beliefs, particularly among female viewers who watch television dramas regularly (H3). However, the lack of statistical significance in the majority of models makes it impossible to definitively conclude that age has a significant impact on feminist beliefs among television drama viewers (H2).
Sultana et al. (Sat,) studied this question.