Body Image Satisfaction and Eating Habits of the Students: A Case Study of the Facebook Users

This study is conducted to investigate Facebook usage and its relation to the perception of male and female university students about their body image satisfaction and goals. The major findings were to explore the differences, relationships, and predictability of Facebook usage, eating habits, exercising habits, and physical fitness goals of students. Using the uses and gratification theory, the researcher examined the student’s perception of ideal body image satisfaction level and eating behaviors. The findings of this study show that there is a significant relationship between Facebook usage and student’s perception of their body image satisfaction-related goals. A significant difference is noted in male and female students about their eating habits while using Facebook dietary pages. The study also reveals that Facebook usage can be predicted in a significant way through exercise habits and physical fitness goals.