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March 30, 2024INOVATOR

The Influence of Brand Image, Positive Word Of Mouth, and Social Media Promotion on Dessert Box Purchase Decisions

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Authors

DHDesya Natalia HarmadiARAlimuddin RizalUniversitas Stikubank

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Harmadi et al. (2024) studied this question.

synapsesocial.com/papers/68e71ba3b6db64358769559ahttps://doi.org/10.32832/inovator.v13i1.17655
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Role of Price, Taste, and Brand Image in Purchasing Decisions2024
  2. 2The Influence of Brand Image, Promotion and Word of Mouth on Purchasing Decisions (Case Study: Padurenan Hotmie Outlet)2024
  3. 3The Influence of Brand Image, Celebrity Endorser, Electronic Word of Mouth and Communication Media on Purchase Decisions2025
  4. 4The Influence of Promotions on Purchase Decision Through Brand Image as a Mediation Variable: Study at The Semprit RIHO Cake Factory2024
  5. 5The Influence of Brand Image and Online Promotion on Purchase Decisions of Kopi Kenangan in Depok City2025