Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy

This study intends to evaluate the impact of demographic variables on digital literacy. A cross-sectional research design was employed to explore impact of demographic variables on digital literacy. Data from respondents was collected through survey method. The researchers used purposive sampling to select media professionals who met specific criteria, as well as convenience sampling to select students who were easily accessible. We chose 200 participants, consisting of 100 individuals from the media industry and an equal number of students. The results indicated that there were notable disparities in digital literacy based on age and level of education. Younger individuals with higher levels of education demonstrated greater proficiency in digital literacy. The study emphasizes critical role of digital literacy in media consumption and need for targeted educational interventions to address digital literacy deficiencies.