The Growth of Korean Wave Music Contents Seen Through -The BTS Phenomenon-

This study examines the growth of Korean Wave music content.In particular, this study looked at the 'BTS phenomenon', which is the center of the Korean Wave.Based on the research results, whether the Korean Wave, which has been incorporated into the world's mainstream popular culture, was discovered and whether it will achieve sustainable development in the future like it is now.Recently, the Korean Wave has begun to emerge as mainstream culture, with great success beyond Asia and the United States and Europe, which are advanced markets for cultural content.At the center of it, all is the BTS craze, which has taken over vast cultural territories worldwide.The main role of the 'BTS phenomenon' and the most important role in the growth of BTS are social media and the role of 'ARMY', a fandom that effectively uses it.This study confirmed that the central axis of the 'BTS phenomenon' is social media and fandom, and it can be seen that this has a close relationship with the development of the new media industry.As a result, the analysis of the radically changing tendencies of the fandom and its evolved social network are essential elements for the continued growth of the Korean Wave.Additionally, research has shown that the positive message delivered by BTS has a huge impact on the world.This requires the creation and mediation of public messages for globalization for sustainable development in the future.To this end, the government's 'eight-distance principle' regarding Korean Wave music content must be adhered to, which is important to realize sustainable globalization of the growth of Korean Wave cultural content.