Mud, sweat and cameras – Irish trail and mountain running vlogging

This article investigates the rise in participant-based running video blogs (vlogs), where audiences are brought on runs from the point-of-view of the runner. Examining Irish YouTube channels that create content around trail and mountain running, it focuses on a number of themes, including emotionality, place, and sociability in storytelling. In doing so, it questions the ways in which the activity of filming encapsulates the act of off-road running and the quest for vertiginous experiences. It explores the motivations of content creators, potential tensions with the ethos of alternative sports, and interactivity between producers and viewers. It positions this coverage as unique within the sports media space, providing first-hand, dizzying accounts of a niche sporting activity.