Role tensions in agricultural distribution in a mid-mountain area

While long supply chains remain the dominant model, other forms of distribution are being (re)constructed or reaffirmed, namely short channels and hybrid channels. The aim of this article is to understand whether a farmer's choice of distribution channel has an impact on tensions at work. More specifically, the aim is to analyse whether various stresses differ according to the type of distribution, whether one distribution channel seems preferable to another in terms of limiting the stresses experienced and/or perceived by farmers, and whether it is possible to limit work-related stresses a priori, when constructing the channel. This analysis was carried out on an exploratory and qualitative basis, using individual and group interviews with a sample of farmers in a mountainous area. Our results identify sources of work-related tension for each type of distribution. This original work focuses on the upstream side of the channel. It explains the various tensions at work and identifies ways of managing them during the construction of a channel.