Agreement with weight-neutral compared to weight-centric physical activity messages and relationships to sedentary behavior, physical activity, and internalized weight bias in people living in larger bodies

Background Many anti-obesity health promotion campaigns focus on physical activity as a means to lose weight. Organizations have created positive images of people living with obesity being physically active with the intention of normalizing people in larger bodies being active. However, it is not clear if using the images when taking a weight-neutral (compared to a weight-centric) approach will be more positively received, and thus more effective, in promoting physical activity to people living in larger bodies.