Analyzing consumer behavior in bakery product markets: A journey through correspondence analysis and regression modeling

Analyzing consumer behavior in bakery product markets involves understanding the factors that influence consumers' choices and preferences when it comes to baked goods. One crucial aspect of this analysis is examining how different diseases impact the consumption of bakery products, such as celiac disease, Crohn's disease, or a low histamine diet. By incorporating these factors into consumer behavior analysis in bakery product markets, researchers can gain valuable insights into how these diseases impact individuals' choices and preferences. This knowledge can help bakeries and food manufacturers develop products that cater to specific dietary needs and expand their customer base. This study aims to investigate the consumer behavior and preferences of bakery products in Slovakia. Using a survey of 528 respondents we applied regression models and correspondence analysis to analyze the data and identify the factors influencing consumer choices and satisfaction. The results show correlations between different qualitative variables such as the consumption of bakery products the feelings arising from the consumption of bakery products and the average physical activity of the respondent. The research is supported by the VEGA project: Challenges for food security in 21st century Europe – key factors, socio-economic and environmental contexts, no. VEGA 1/0755/21.