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March 22, 2024Frontiers in Human NeuroscienceOpen Access

Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception

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JSJosé Paulo Marques dos SantosUniversity of LisbonJSJosé Diogo Marques dos SantosUniversidade do Porto

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Cite This Study

Santos et al. (2024) studied this question.

synapsesocial.com/papers/68e72b9db6db6435876a562dhttps://doi.org/10.3389/fnhum.2024.1305164
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