Media as Art and Art as Media (Magazines: “Theatre”, “Aril”, “Art in America”, “ARTFORUM”)

Media and culture, two influential and important spheres of public life, have a long history of coexistence. There is no media art and no art without media. It is especially important to research the forms of impact on the formation of public consciousness in these areas, as well as the results. British media theorist Dennis McQuail in his work Journalism and Society notes that all theories that study the relationship between media, culture, and society, despite conceptual differences, agree that the media can serve to liberate and unify society, as well as to fragment and divide it – both development, advancement and retreat. Despite a kind of indeterminacy, the media, which shapes and reflects society, is the main message about society. (McQuail, 1992) Culture and art are a fundamental part of public life, which creates values, develops and strengthens public relations, together with the media, forms public consciousness. “Political confrontations and wars do not cause a cultural crisis, but, on the contrary, incompatibility, aggression and wars are the result of a cultural crisis” - this conclusion of European researchers is a kind of postulate, which says everything about the role of culture in the process of improving society.