The purpose of the work is to identify via the study of discursive practices changes in psychotherapeutic discourse when it passes to an informal environment, such as psychological sites. Thus, the object of this study is psychotherapeutic discourse, the subject is the discursive practices of popular psychological media communication and the specifics of the functioning of these practices. The study of practical communicative and linguistic material was performed on the bases of Russian linguistic culture. The research material is the articles written by professionals in the field of psychology and published on Psychologies.ru. The identified features of discursive practices are interdiscoursivity, intercoding and an unlimited number of clients. The study of pop-psychology texts with methods of analysis, synthesis and generalization revealed such discursive practices as the increase of accessibility, but decrease of the accuracy and reliability of the reasoning, constructing of personification, phaticism, persuasiveness, deliberativeness and the authority of the agent.
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E.M. ISTOMINA (2024) studied this question.
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