Changing the Face of Narration in a Popular Scientific Text as a Factor of Its Semantic-Pragmatic Uniqueness

From the position of the modern anthropocentric paradigm, a study was conducted on the variation of the person of narration in the popular scientific Internet discourse texts. It has been established that a change in the narrative perspective is associated with the pragmatic goals of the text, which include not only attracting attention and informing a wide range of various ages recipients and their level of education on certain topical scientific issues, but also persuasion, influence, and education readership. It has been determined that the semantic-pragmatic uniqueness of a popular science text as secondary in comparison with a proper scientific text is manifested, among other things, in a change in the perspective of the narrative and a constant variation in the person on whose behalf the story is told. The dominant feature in German popular science Internet discourse is narration on behalf of the journalist himself as the author of the publication, the use of indirect speech, as well as direct quotation