Understanding the role of threat-based awe in the context of COVID-19 is crucial for recovering post-pandemic tourism. This study tested the proposed theory based on 396 Chinese respondents. The findings indicated that threat-based awe caused by COVID-19 positively influenced travel intentions, as well as a preference for novel tourism destinations and natural tourism attractions, through increased openness to learning. Threat-based awe caused by COVID-19 was also found to lead to unique travel companions and transportation through increased connectedness to others. This study has valuable theoretical implications for academics and practical implications for industry operators, destinations, and policymakers in the post-COVID-19 world.
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Pan et al. (2024) studied this question.
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