The Relationship between Privacy Invasion of Smart Services and Consumers' Intention to Use

While the wide application of smart technology in services brings efficiency and convenience to consumers, it also can't avoid bringing some negative impacts. Nowadays, the problem of privacy invasion raises concerns about the issues of smart services and directly affects consumers' attitudes towards the use of smart services. This study aims to explore the impact of privacy invasion in smart services on consumers' intention to use them. The results of the study emphasize that privacy invasion has a significant negative impact on consumers' intention to use smart services. The conclusions of the study play a theoretical role for enterprises to grasp the psychology of smart service consumers and improve the mode and process of smart services.