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Global environmental issues had already become a spotlight since last century. Nations came up with different methods to solve these problems these years. With the great technological development, new energy industry has become a key to deal with environmental problems. Among them, new energy vehicles are an aspect of this industry's application. And it is strongly supported by Chinese government. Therefore, many automotive enterprises in China change the energy source of cars from fuel to electricity. Under this circumstance, financial competitiveness has become an indicator to evaluate firm’s competitive power in the market. In this research, the researcher selected BYD as an example for its position in the market and representativeness. The author investigated its financial competitiveness through analyzing the company’s solvency, profitability, operating ability, and growth ability. The researcher found that BYD’s short-term and long-term financial risks were on an upward trend because of its high liability portions. Besides, BYD’s profitability was rising. However, BYD’s operational capacity was limited. But BYD has a great future because of its great growth capacity. Through analyzing BYD’s financial competitiveness, this paper may fill the research gap on the financial competitiveness of new energy vehicle companies.
Baiqu Feng (Thu,) studied this question.