Exploring Women’s Entrepreneurial Behavior From the Personal Aspect

This study explores women's entrepreneurial behavior regarding passion, self-efficacy, and entrepreneurship opportunities. This study uses the Partial Least Square analysis tool to examine the three linkages to women entrepreneurs running their businesses for at least one year. The output of this research found that passion has a direct and significant effect on entrepreneurial self-efficacy and entrepreneurial opportunity recognition. Furthermore, women entrepreneurs' passion and awareness of business opportunities directly influence their entrepreneurial behavior. However, entrepreneurial self-efficacy does not influence the behavior of women entrepreneurs, which makes entrepreneurial self-efficacy incapable of being a mediator. On the other hand, entrepreneurial opportunity recognition is proven to mediate the relationship between entrepreneurial passion and entrepreneurial behavior. This research contributes to business development efforts for women entrepreneurs