Leveraging supply chain collaboration with digital technologies for supply chain performance: an empirical investigation of Indian meat industries

Summary The meat industry plays a vital role in India's economy, contributing significantly to employment and GDP. In recent years, there has been a growing interest in digitalising the meat supply chain in India to address these challenges and enhance efficiency, transparency, and traceability. Digitalisation enables real‐time monitoring of environmental conditions, such as humidity and temperature, during storage and transportation, ensuring optimal preservation of meat products. Government initiatives, such as the Digital India programme and the Atma‐Nirbhar Bharat Abhiyan, provide support and incentives to foster digitalisation in the meat industry and other sectors. This study analysed the implementation of digital technologies and supply chain performance as the involvement of top management commitment is crucial while carrying out this task. It supports that the implementation of digital technologies would lead to an increase in supply chain collaboration and it further would lead to an increase in supply chain performance. This study will help robust and more unified supply chain by connecting the stakeholders digitally as well as by applying digital technologies for smooth industry operations.