A corpus-based approach to the reception of Chinese television dramas streamed overseas

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Corpus analysis investigates audience reception of Chinese dramas on YouTube and Rakuten Viki, suggesting insights for cultural export.

Viewers show a notable preference for contemporary Chinese dramas, especially modern romance.
Reviews indicate predominant concerns with storylines, characters, and subtitles in viewer engagement.
Corpus analysis across two major streaming platforms provides insights into international viewership themes and preferences for subtitling quality and content engagement. The study's approach supports cultural communication and market expansion for Chinese productions.

Chen et al. (2024) studied this question.

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