The online shopping industry has grown significantly in the modern era, but giving customers a fulfilling and engaging experience continues to be a challenge. This study looks at the problem of consumers having trouble locating their favorite options and designs when they shop online. This restriction affects customer satisfaction and puts businesses at risk of losing out on possible revenue. The study suggests using 3D modeling technology to address this problem, with a particular emphasis on the three.js framework. Customers can interact with products in new ways by utilizing 3D modeling, which empowers them to make well-informed decisions prior to making a purchase. In this paper, the issue of limited product visualization is examined, interactive 3D modeling is introduced, the use of three.js for its implementation is explained, and the possible advantages for businesses and consumers are discussed.
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Trivedi et al. (2024) studied this question.
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