Study on the Visual Tactility of 3D Virtual Material Images According to Lighting Environments

When shopping online, customers rely on three-dimensional images of digital products to make their purchase decisions. These decisions are often influenced by the emotional response the digital images elicit. Lighting can play a crucial role in enhancing the three-dimensional effect of virtual reality visualization technology, thereby creating a spatial atmosphere that can stimulate consumer emotions while providing valuable product information. The significance of this study lies in its ability to analyze how lighting conditions affect a customer