The live-streaming industry has seen significant growth in recent years, driven by advances in virtual reality technology and the growing popularity of online content consumption. This article explores the potential of virtual reality (VR) to revolutionize the live streaming industry, and analyzes VR's impact on user experience and content creation. After discussing the potential impact of VR technology on broadcasters, content creators and viewers, the article also elaborates on the main challenges and opportunities related to VR and live streaming platforms. The findings of this study provide valuable insights for researchers, practitioners, and industry stakeholders interested in understanding the role of VR in shaping the future of live streaming.
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Peihuan Cai (2024) studied this question.
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