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March 14, 2024Business Strategy and the EnvironmentOpen Access

Marketing plant‐based versus animal‐sourced foods in online grocery stores: A comparative content analysis of sustainability and other product claims in the United States

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SGSuzannah GerberSDSadie R. DixSCSean B. Cash

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Cite This Study

Gerber et al. (2024) studied this question.

synapsesocial.com/papers/68e73ff3b6db6435876b9b67https://doi.org/10.1002/bse.3717
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Prevalence of sustainability claims on packaged food2026
  2. 2MARKETING STRATEGIES FOR PROCESSED FOODS IN THE ARAB MARKET: ADDRESSING EMERGING HEALTH CONSCIOUSNESS2026
  3. 3‘Do plant-based meats offer a steppingstone towards healthier choices? A cross-sectional audit of the UK market’2026
  4. 4How retail marketing levers influence demand for plant-based products: a revealed preference analysis across food categories and urbanization levels2025
  5. 5Healthiness of food products promoted through placement strategies in Australian online supermarkets: a cross-sectional study2024 · 1 citations