During the 2020 Black Lives Matter movement, K-pop Twitter community used fan cams as a tool to hijack racist Twitter hashtags and sought to reinvent the image of K-pop fans as progressive racism fighters. Situating the phenomenon within the fan cam's history of commercialization in South Korea reveals a transnational link between K-pop fan communities in South Korea and North America and shows how it can be related to discussions on transcultural fandom.
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Muxin Zhang (2024) studied this question.
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