Research on the Development Model of Ceramic Cultural and Creative Industry in Jingdezhen

As a representative of the new economy, the cultural and creative industry is one of the most competitive emerging industries in Jingdezhen. However, under the policy background of building Jingdezhen National Ceramic Culture Experimental Zone, Jingdezhen ceramic cultural and creative industry has long-term problems in terms of talents, marketing, channels, scale, brand and other aspects. From the perspective of digital economy, this article puts forward rational suggestions on the above issues, in order to promote the long-term healthy and sustainable development of Jingdezhen's ceramic cultural and creative industry.