Sentiment analysis, which is also known as opinion mining and is a part of text mining were we mine data to extract their opinion. People provide their opinion, comments, feedbacks and these are very important indicators. From opinion mining a company may get a feedback for their products from there users, so that they can improve it further on the basis of feedbacks. Politicians can also use it for analyse sentiment about their policies or some other political issues. This paper presents various technique used in the whole process of opinion mining and how it can help business to make better decisions and make better results. Here we will also see the problems that are still there in extracting the sentiment about a company
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Jaykar et al. (2024) studied this question.
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