Disemination of air quality knowledge to the society through CAMS PL - Copernicus Atmosphere Monitoring Service National Colaboration Program.

We delve into the comprehensive approach employed by the CAMS PL - Copernicus Atmosphere Monitoring Service National Collaboration Program for disseminating air quality knowledge to society. The initiative encompasses outreach through various channels, primarily leveraging social media platforms and the organization's website. A crucial aspect of this dissemination strategy is rooted in insights from surveys conducted among diverse stakeholders, including non-profit organizations, local administration units, the scientific community, secondary school teachers and students. Specifically, this presentation sheds light on the program's utilization of Instagram and Facebook profiles as dynamic tools for engagement. The nuances of connecting with various demographics through these popular social media platforms are explored, emphasizing the adaptability and responsiveness required to convey air quality information effectively. This presentation aims to contribute to the broader discourse on effective science communication strategies, particularly in environmental awareness and education.