Exploring Attitude and Behavior Towards Shopping at Zero-Waste Store: An intra-personal and external factors approach

Many retailers have switched their business model to zero-waste retail to preserve the environment. However, many consumers still feel unfamiliar with this system and thus feel reluctant to continue shopping at zero-waste retail. This study employed the internal-external approach to comprehend consumers' intentions to shop at zero-waste stores. A total of 125 responses were collected and analyzed in SEM with Lisrel. This study found that environmental knowledge and reputation positively impact attitudes toward shopping in zero-waste stores, which in turn would also affect purchase behavior toward zero-waste stores.