Compare Means Analysis of Domestic Tourists Habits: Daily Actions and Vacationing Actions in Rural Destinations

The concept of sustainability should be followed by all tourism destinations in Indonesia to ensure the balance of ecological, social/cultural, and economic impacts on all. One of the main concerns of the sustainability is the maintenance of environmental aspects, which can be measured in many ways, human behavior being the key to that. Therefore, initial profiling of tourist behavior can be a great start and can be applied to all tourism destinations in Indonesia. By knowing the general behavior of tourists (daily and vacationing behavior), local managers may adapt environmentally friendly tourism activities, which will actually increase the demand side (tourists). The findings of 134 respondents in this study show not only a comparison of each respondent’s profile but also a connection to previous related studies. Thus, future research may cross-examine the profiles as well as check their relations simultaneously. Keywords: daily actions, vacationing actions, rural destinations, domestic tourists, compare means