This scientific article highlights the peculiarities and modern problems of service marketing. In modern global economic processes, directions for using the SERVQUAL model, which expresses the customer’s satisfaction or dissatisfaction with the quality of service in the process of service consumption, and the gaps of this model have been studied. In addition, directions for using the “7P” model to modernize service marketing have been studied.
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Mukhtasar Mansurdjanovna Ziyaeva (2024) studied this question.
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