Analysis reveals distribution issues in services marketing compared to product marketing, suggesting distinct strategies for managers.
For some time now there has been a general consensus that services marketing is different from product marketing, although in the past, many have debated whether or not services marketing required a different strategy than product marketing. This paper identifies some of the difficulties found in this area and its related issues. The paper concludes with some observations on the present state of affairs and recommendations for services marketing managers regarding distribution issues.
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Oumlil et al. (1993) studied this question.
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